Is the result of the creative mind of Canadian twins Dean and Dan Caten, imaginative designers of one of the most original and biting brand in the international fashion scene. After completing their studies at the prestigious Parson's School in New York, in 1994 the two designers moved to Italy and launching the world's first men collection. Success came quickly with women lines, especially after the surprising relationship with the music and entertainment world. Over the years, Dsquared2 has been the official designer of the major international pop stars tours. The first flagship store in Milan marks the success of many openings in the most famous cities in the world and starts the story of a brand that in itself is a mix of Canadian irony, Italian tailoring and extreme attention to details.
If you wanted to create the ideal fashion brand, you might decide to take the legendary glamour of Hollywood and combine it with a dash of natural French chic. Which is exactly what the Marciano brothers did just over 40 years ago when they founded GUESS. Since then, GUESS has grown from a denim pioneer into a global lifestyle brand, supported by sexy, spirited advertising that has become iconic. Today, GUESS has over 1.500 retail stores worldwide and offers collections for men, women and children, as well as a wide range of accessories, from jewelry, fragrances, eyewear and timepieces to highly desirable shoes and bags.The story began in 1981. Having fallen in love with Los Angeles on a family vacation, the four Marciano brothers, from the South of France, decided to make it their home. The brand name was suggested by an advertising slogan they saw everyday on the drive to their office: “Guess what’s in our new Big Mac?” The word stuck in their minds. Soon it became the name on their headquarters building on Olympic Boulevard, just down the street from the billboard that had inspired them.In love with Americana, the brothers chose an American icon for their breakthrough product: a slim-fitting, stonewashed, three-zip ankle jean they called the Marilyn Jean. Defying the fact that stonewashing was rare in the US market – and potential skepticism about French gentlemen making such a symbolically American product – they sent a pair of jeans and a handwritten note to selected department stores. Bloomingdales loved the jeans, and ordered 24 pairs. The unique, sexy-cut style sold out within a few hours.Within its first year in the US, GUESS made it into every major US department store, including Bergdorf Goodman, Bonwit Teller, ieiman Marcus and Saks Fifth Avenue. At a time when jeans were a workday staple of the American wardrobe, GUESS reclaimed denim for fashion by offering a wide range of innovative cuts and washes, with a stylish, coquettish attitude that perhaps only les français could achieve.
Then, of course, there was the advertising. It was entirely the brainchild of the youngest Marciano brother, Paul- with the glamorous world of GUESS so clearly fixed in his mind, he had no need for an agency. The campaigns would capture the allure of classic Hollywood but feature utterly contemporary young women who defined the brand’s provocative spirit. The first “Guess Girl” was an unknown French model, Estelle Lefebure. Others have been rather more famous: Claudia Schiffer, Carré Otis, Eva Herzigova, Laetitia Casta, Naomi Campbell, Anna Nicole Smith, Paris Hilton…and a certain Carla Bruni, only 16 years old at the time.As for the photographers, they’ve ranged from established names like Ellen Von Unwerth to student Daniela Federici, who was plucked from film school by Paul Marciano in 1992 to shoot Anna Nicole Smith. Wayne Maser, Herb Ritts, Dewey Nicks, Raphael Mazzucco, and Pablo Alfaro have also contributed to over three magical decades of images from the brand. Whether black and white or color, the GUESS advertising style is instantly recognizable- seductive people against inspiring backgrounds, hinting at a story that viewers can invent for themselves. Finally, it must be said that many of the GUESS girls are more curvy than those seen in most fashion advertising.
Fashion icon Karl Lagerfeld was one of the most celebrated designers of the 21st century. He was renowned for his relevant approach to style and a curated vision that balanced classic and contemporary influences. “I design like I breathe,” he said of his artistic process, “you don’t ask to breathe — it just happens.”Amidst his many pursuits, Lagerfeld was the creative director of his own namesake fashion house, which combines Parisian-inspired styles with an effortless, rock-chic ease. Its wide breadth of covetable lifestyle collections includes — amongst others — women’s and men’s ready-to-wear and accessories.The KARL LAGERFELD brand also offers an invitation to discover the World of Karl: his enigmatic persona, sharp wit, cultured vision and cutting-edge perspectives. It conveys a distinct spirit that recognises Lagerfeld as a more than just a man but an icon, an inspiration, and a force of nature on the future’s edge. It celebrates his own unique viewpoint: “Fashion is an attitude more than a clothing detail.”
EcoAlf was created by Javier Goyeneche in 2012 to realise innovation in recycled clothing. The idea for a truly sustainable brand was born from a deep frustration with the excessive use of the world's natural resources and the amount of waste produced by industrialised countries - specifically by the fashion industry.
Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma.Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.
Molly Bracken’s story takes place a long time ago, in the green lands of Ireland. When one day Julian and Catherine found an old box of sepia pictures from the 20’s representing a young Irish woman. The photographic cliché would soon become a true source of inspiration for the two fashion lovers. Molly, this authentic Irish woman who was known for her femininity and strength, is none other than Julian Sidonio’s grandmother. A family heritage and a unique story that both founders ; Julian and Catherine, wanted to carry on through their collections. A mix of boho and retro chic looks using sequins and lace, tulle and knits, always with a soft and feminine touch. Presentation of our brands - 5 - Today Molly Bracken is : MINI MOLLY – LILI SIDONIO – MOLLY BRACKEN PREMIUM - GABRIELLE More than 5,000 doors worldwide Global coverage in Europe, the United States, Canada, Asia and South America
GABBA is a family-owned denim brand with more than 30 years of experience in making jeans. The brand was founded by Ole and Karen Madsen with a vision of creating a modern denim brand, focusing on quality fabrics and attention to detail. With a global mindset, we gather inspiration from around the world – we find originality in our in-house denim archive to create four annual collections, each of them well-balanced, unique and with a true denim identity.We study and work with materials to create the coolest expression and strive to get the utmost out of our work with fabrics, trims and washes. We develop the fit of tomorrow and continue to create innovative details. Details such as the curved coin pocket on our Rey jeans, the back-hem dart on Alex and the stitch-line within the paspel pocket on Tokyo. This is premium denim - reinvented.We work with the same attention to detail and have the same never-ending obsession with denim as our founders, guarding our prevailing values: Denim, Design and Dedication - the backbone of GABBA for more than 30 years.Since our foundation, denim has been the core of our business and it is safe to say that we have indigo flowing in our veins. Since the very first pair of jeans, we have used the same blue-colour thread for the split inseams on our jeans.The same thread is used for the signature chain stitch on the waistband. A gold-plated, then dyed blue raised GABBA rivet is found on our coin pockets as a unique detail which gains patina after each wash. Our denim identity shines through on our non-denim products as well. We add rivets on pants, knitwear and jackets, creating a blue thread through the entire range of our products.
Rains is a contemporary rainwear lifestyle brand creating waterproof designs for the global citizen. Influenced by its Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance. Rains is of the opinion that proper rainwear need not come at the cost of considered design. Rather, Rains apparel, bags, and accessories are designed to withstand the stormiest of weather, all while speaking to the current tendencies of today.
The name Rains celebrates the basic element to which Rains products are designed to protect the wearer from: rain. A word that has historically been a bearer of both joy and discomfort, Rains offers the opportunity to reclaim the word and view inclement weather as an opportunity rather than an inconvenience. Each product in return becomes a celebration of precipitation and the opportunity that lies within a rainy day.
Since 2012, Rains has set out to rethink quality rainwear. Based on an initiative to reinterpret the traditional rubber raincoat in a novel way, Rains launched with just one product: a poncho. The season after, Rains launched with a full collection of waterproof apparel, bags, and accessories. Today, each collection continues in the same spirit; providing a mix between revitalized designs from rainwear archives and original rainwear solutions found exclusively at Rains.
Each Rains product is initiated to honor and challenge traditional perceptions of rainwear. In conjunction to providing quality waterproof products, Rains apparel, bags, and accessories are designed to mix function with fashion. Headquartered in Denmark, a Scandinavian undertone of simplicity remains constant in the Rains aesthetic, yet each product is carefully considered for the global customer. Read more about Rains products here.
Since 2016, Rains has opened concept stores in carefully considered cities across the world, including: Copenhagen, Paris, New York City, and London. Whilst exercising the same design principles found in each rainwear collection, the architecture and interior of each store is thoughtfully designed in respect to the original features of the space. Rains’ bright, modern – and surprisingly uplifting universe – has become an essential signature to Rains stores from city to city.
Converse /ˈkɒnvərs/ is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.
During World War II, Converse shifted its manufacturing to make footwear for the military. It was one of the few producers of athletic shoes and for over a half century the company dominated the American athletic shoe market. From the 1970s, the company lost its dominant position as competitors presented their own styles.
Today the company's portfolio include products under the Converse, Cons, Chuck Taylor All-Star ("Chucks"), Jack Purcell, One Star, and Star Chevron trademarks. Converse frequently collaborates on special edition product releases with other brands such as John Varvatos. Converse shoes are distinguished by a number of features, including the company's star insignia, the All Star's rubber sole, smooth rounded toe, and wrap-around strip.
Donna Karan, a pioneer. A woman designing for women. Modern woman—forward-thinking, confident, and self-assured—succeeding in the world, while pulling off the balancing act of life.
Responding and reacting to real needs—needs she knew because they were also her own, Karan launched Seven Easy Pieces with her first collection in 1984—and revolutionized the way women dress. A bodysuit, a tailored jacket, a skirt, pants, a cashmere sweater, a leather jacket, and an evening look. With Seven Easy Pieces, women could create infinite combinations with these easy-to-wear garments. Karan intuitively understood the need and desires of modern women, designing collections that could take them from day to evening and simplifying life, without sacrificing elegance or sensuality.
As Donna's own life evolved, she was confronted with a new demand: a teenage daughter raiding her closet. And so came the next generation New Yorker: DKNY.
Since its inception in 1989, DKNY has been synonymous with New York, inspired by the energy and attitude of the city. Drawing on Karan's original principle of designing for the woman who never knew where the day would take her, DKNY has transformed into a global lifestyle powerhouse: the dynamic wardrobe of everything you need to live a New York life—wherever that may be.
MODERN. CONFIDENT. ICONIC. NEW YORK.
More than 30 years later, Donna Karan is one of the most iconic names in American fashion. Her iconic silhouettes and innovative system of dressing remain as relevant as ever, now reimagined in a modern-day Donna Karan New York and the next-generation counterpart, DKNY. Caviar and pizza. Black car and taxi. The skyline and the street. Together, Donna Karan New York and DKNY are the two sides of the city that inspires everything we do.